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Web Development Marketplace Platform Development F&B Brand, Indonesia · 2025

Premium F&B Sales — A direct channel for the brand

Build direct customer relationships and connect orders, payments, and fulfilment in one workflow.

Case study cover for Premium F&B Sales — A direct channel for the brand
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Business context

A premium syrup and powder brand wanted its own sales channel. We helped create a shopping experience reflecting the brand’s identity and brought administrative work together from incoming orders through fulfilment.

The Challenge

Where work was getting stuck

Reliance on third-party marketplaces limited control over the brand experience and customer relationships. Internally, scattered order records required manual work. The business needed a direct channel with a workflow its team could manage.

Our Approach

The priorities we addressed

We prioritised product selection, payment, and order tracking. Administrative needs were mapped into the same workflow so purchasing information could support inventory and fulfilment.

Implementation

How the system supports operations

The online store provides a product and variant catalogue, cart, online payments, customer accounts, and order tracking. An administration area brings inventory, orders, and fulfilment together. Payment confirmation connects with the purchasing process.

Benefits for the business

The brand has a direct sales channel for customers.
The catalogue and purchasing experience can reflect the brand’s identity.
Orders and payments have traceable statuses.
Administrators manage inventory and fulfilment in one place.

Project Details

Client
F&B Brand, Indonesia
Year
2025
Category
Web Development, Marketplace, Platform Development
Duration
8 weeks

Business focus

Direct sales Customer relationships Order fulfilment

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