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AI & Automation Platform Development Manufacturing Company, Jakarta · 2025

Customer Support Assistant — More room for cases that need attention

Handle routine questions through a digital assistant and route more complex needs to the right people.

Case study cover for Customer Support Assistant — More room for cases that need attention
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Business context

A customer support team needed a way to handle recurring questions while maintaining attention to issues requiring human judgement. We helped organise service around routine answers and staff follow-up.

The Challenge

Where work was getting stuck

Repeated product and policy questions competed for time with customer issues needing investigation. Answers needed a consistent information source, and customers still needed a route to human help.

Our Approach

The priorities we addressed

We grouped recurring questions and organised knowledge around the client’s product information and policies. We defined the assistant’s service boundaries and staff handover process, with conversation reviews supporting improvements to answer quality.

Implementation

How the system supports operations

A website assistant answers questions using knowledge prepared for the business. Complex queries are passed to people. Administrators can review conversations and update information as customer needs change.

Benefits for the business

Routine questions have an automated service channel.
Product and policy information provides a central reference for answers.
Complex cases have a route to human support.
Conversation records help the team identify information that needs improvement.

Project Details

Client
Manufacturing Company, Jakarta
Year
2025
Category
AI & Automation, Platform Development
Duration
8 weeks

Business focus

Customer service Routine enquiry automation Human follow-up

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